Color Prisma is Turkey’s the first and only local whitener producer with the WhiteR® brand. WhiteR® is the preferred choice for manufacturers seeking high-quality materials promptly. It has become ideal for glaze, engobe, and ceramic body formulations.

The use of WhiteR® reduces zirconium silicate consumption by up to 100% and production costs.

WhiteR®, produced in our facility in Izmir, is always offered in the same composition, providing a stable price advantage.

Color Prisma develops special formula for each customer with its expert team and responds quickly to needs. WhiteR® provides a safe alternative without being affected by price fluctuations.